Marketing Specialist

Plan marketing and branding objectives.
Overall responsibility for brand management and corporate identity.
Expand product solutions and offerings within identified market segments.
Prepare marketing strategies alongside other company executives and staff.
Analyze market trends, recommend changes to marketing concepts and business development strategies based on analysis.
Prepare and adhere to budgets.
Oversee creation and delivery of advertisements, and other marketing materials on both online and offline platforms.
Overlooks and approves designs either created by in-house design team / hired agencies.
Ensure brand messages are consistent and in line with the global brand/company directions.
Analyze, Report and develop customer base.
Quarterly report results, base development and post campaign analysis.
Build needed business cases and financial models for campaigns/projects approvals.
Drive overall CRM and direct marketing.
Engage other organization business units to maximize returns and exchange customers’ base.
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
Develop and lead marketing team to execute new concepts, business models, channels and partners to position business as innovator and leader.

Bachelor’s degree in business or related with 3 – 5 years’ experience in Trade Marketing and/or Marketing with Sales experience.
MBA is a plus.
Have strong functional skills and leadership capabilities.
Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process well.
Good in numbers and analytical skills. Passionate in Sales and Marketing.

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